Bentley Motors
Global Website Re-design
Objective
To develop a seamlessly integrated and consistent web presence for Bentley Motors including the global brand site, an eCommerce site, a media site and 147 dealer websites covering over 40 countries as well as emarketing materials and templates. The goal was to excite greater brand advocacy, guide visitors towards purchase and improve customer retention.
Solution
To ensure successful delivery we created “Team Bentley”. This team worked with over 14 different stakeholders to ensure the smooth and successful deployment of all projects.
Result
The new website marries the manufacturer with the dealers to speak with one voice and build a single relationship with each visitor. Importantly, it provides responsive lead management to quickly fulfil users’ requests. Additionally, each project that was launched for Bentley exceeded client expectations and resulted in a number of continued projects.