Bentley Motors
Pre Owned dealer website
Objective
Bentley Motors wanted to bring their online presence up-todate and at the same time partner with an organisation which understands the needs of both the manufacturer and the Dealer network.
Solution
Bentley Motors redeployed its global Dealer and Pre-Owned web marketing programme onto our Dealer Web Services division’s proprietary platform. (In 2008, this division relaunched as the highly specialised mDealer web marketing services company, autotorq.com).
Result
Greater insights through delivering “a single view of then customer”; speedier follow up by contact centres and Dealersn increasing conversion rates; seamless brand experience.