Bowers & Wilkins
Zeppelin ipod speaker launch site
Objective
The launch of the Zeppelin iPod speaker provided B&W with an opportunity to reach a new target audience to create brand awareness.
Solution
We delivered a strategy to raise pre-launch awareness. This was complemented with in-site content, which provided us with an exciting opportunity to push the boundaries of creativity and technology within our own Keycast content management tool, including AJAX templates and in-page flash content.
Result
The Zeppelin content has been live since September 2007 and is currently delivering results which exceed B&W’s expectations, including a high registration rate and conversion to sales.