Dogs Trust
Doggy snaps Awareness site
Objective
We approached the charity Dogs Trust with an idea to help dog owners connect online given that they tend to be very passionate about their 4-legged friends and eager to share and connect with other owners.
Solution
DoggySnaps is a community site which allows users to create kennels for their dogs, to upload photos of their dogs and to connect with other dog owners. The site includes a number of social media elements including very active forums for advice about all dog related things.
Result
DoggySnaps has over 38,000 users and is growing every month. In addition, through the use of advertising, affiliate marketing and the printshop the site now provides an additional, much needed revenue stream to Dogs Trust. DoggySnaps was awarded the Yahoo! Social Find of the Year 2007.