Jaguar Cars
XF launch micro site
Objective
The launch of the Jaguar XF heralded a new design direction for Jaguar and all marketing communications needed to portray this. We were tasked with designing a microsite to support the launch and generate registrations.
Solution
The microsite is packed with video that shows the design, innovation, and performance of the newest Jaguar. The site also offers a gallery, technical specs and a tool to build your own XF plus a series of data capture forms.
Result
The launch of the XF was widely publicised and resulted in a huge number of visitors to the microsite. The site, in turn, has generated an above-average conversion rate of visitors to registrants and metrics show that it has helped push consumers into the dealerships and towards sales.