RNID
Consumer Website
Objective
RNID needed their site re-architectured, designed and built so that it generated more income and met with the highest level of accessibility requirements.
Solution
Using a series of focus groups and one-on-one interviews, we developed the RNID’s online strategy and designed a process that would allow us to create a new site iteratively with a prototype that could be user-tested at every stage.
Result
At its launch the RNID site was the most accessible eShop available online. The site helped increase monthly revenue by over 100% in its first few months. Sara Ashton, Web Manager - RNID "Web accessibility is the buzz word at the moment, but relatively few understand what this means. The agency demonstrated that they fully understand the issues and worked closely with our own accessibility experts to further develop their knowledge and skills."