>PROJECT 1
BRAND DESIGN AND MARKETING FOR PETER SPANTON BEVERAGES.
THE BRIEF IN SHORT:
To create a strong memorable, premium brand of soft drinks for grown ups. The drinks are aimed at adults who choose not to partake in alcohol, but are looking for a beverage that is equally enjoyable and reflects their own alternative good taste.
ON-BRAND>
ARE PETER SPANTON BEVERAGES JUST A NUMBER? NO ITS A MAIN PIONT OF DIFFERENCE FOR A PREMIUM SOFT DRINK BRAND THAT OFFERS 'A NUMBER OF REASONS TO CELEBRATE GOOD TASTE'.
The brand design and marketing of Peter Spanton Beverages continues to be well received and recognised as a growing premium brand that is smart, stylish and attractive to it's target market of adult drinkers. People with a taste for something refreshingly different.
ON-LINE>
THE LAUNCH WEBSITE NEEDS TO SERVE AS BOTH AN INTRODUCTION TO THE BRAND, AND AS AN INVITATION TO NEW AND ESTABLISHED CUSTOMERS TO TAKE ADVANTAGE OF IT'S ONLINE DISTRIBUTION CAPABILITY.
The simple clean design works as a platform to establish the brand to it's target audience. The website also promotes a growing list of upmarket bar and restaurant stocklists plus retail outlets.
peterspantonbeverages.com
IN-STORE>
EFFICENT TARGETED MARKETING HAS RESULTED IN THE BRAND ALREADY BEING STOCKED AT SELFRIDGES AND HIX RESTUARANTS AMONGST MANY OTHERS.
The positive coverage in the national press speaks for itself, all I would add is that I hope the brand continues to get noticed for all the right reasons and goes on to have a number of reasons to celebrate it's good taste for business in the soft drinks market place.
Press: 1 | 2 | 3 | 4
>PROJECT 2
THE RE-BRANDING AND GLOBAL REPOSITIONING OF NBV NEW MEDIA SUMMITS.
THE BRIEF IN SHORT:
To refresh and further establish the nbv brand as the leading premium event organiser specialing in new media entrepreneurial thinking. The rebranding needs to reflect its target market focus on innovation, future thinking and growth of ideas.
ON-BRAND>
THE NEW BRANDING PROJECTS NBV SUMMITS AS THE PLATFORM FOR SHOWCASING NEW MEDIA IDEAS THAT HAVE THE POTENTIAL TO GO TRULY GLOBAL. THE NBV SUMMITS ARE NOW POSITIONED AS A BRAND THAT LAUNCHES NEW IDEAS INTO THE DIGITAL MARKET PLACE.
The new NBV identity has been developed to work in multiple colour ways, in order to give the brand communications a simple, visually relevent point of difference for the summits annual change of host city.
